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velocity clinical

IN COLLABORATION WITH

OCUPOP, 2020-2022

Project Overview
Develop a modern, user-friendly website that reflects Velocity Clinical's commitment to excellence in patient care and clinical research. Create a cohesive materials that convey trust, reliability, and innovation. Produce professional business collateral to support marketing and operational efforts.

Project Objectives

  • Revitalize Web Presence

  • User Interface

  • User Experience

  • Brand Identity Growth

Key Responsibilities:

  • Analysis and Research: Comprehensive analysis of the organization to understand their vision, goals, and target audience.

  • Prototype Development: Created wireframes and high-fidelity prototypes showcasing the proposed design improvements.

  • Design Presentation: Developed a consistent visual style of existing logo, color palette, and typography. Presented functional and responsive prototypes for Ocupop to present to the client.

  • Business Collateral: Designed business cards, brochures, and presentation templates. Ensured all materials aligned with the new brand identity and messaging.

Design Elements:

  • Homepage: Featured an engaging hero section with high-quality images, clear calls-to-action, and an impactful value proposition.

  • Navigation: Designed an intuitive menu structure for easy access to key information.

  • Visual Hierarchy: Utilized effective typography, color schemes, and imagery to guide users through the site.

  • Responsive Design: Ensured the prototypes were optimized for mobile devices and various screen sizes.

  • Interactive Features: Included videos, slideshows, and interactive elements to effectively showcase the company's offerings.

Outcome: The project successfully transformed Velocity Clinical's online and offline presence, achieving the following results:

  • Improved User Experience: The new website offers a streamlined user experience, facilitating easier navigation and access to crucial information about clinical trials and research sites.

  • Consistent Brand Image: The cohesive brand identity strengthened Velocity Clinical's market position, conveying professionalism and trustworthiness.

  • Enhanced Marketing Materials: Professionally designed business collateral bolstered marketing efforts, aiding in client acquisition and retention.