Hi, I’m Ashley and I specialize in brand identity, packaging, website design, ux & ui for mobile and web. I love illustration, branding, typography, & when it all works well together. Beyond design, I'm a nature enjoyer, history buff, and a curious explorer of entomology and mycology.


work experience


Sherper’s // Marketing Associate // Hales Corners, WI

2022 – 2024

  • Email Marketing. Creating templates and updating designs to reflect ongoing sales.

  • Social media. Creating, editing and scheduling posts. Copywriting. Running multiple social media pages various social platforms.

  • Creating store signage, promoting sales, updating existing in-store branding

  • Product photography, filming and editing promotional videos

  • Merchandise design including custom illustrated T-shirts, Labels, Patches, and Tags

  • Retail sales and customer service


Ocupop // Designer // Milwaukee, WI
2019 – 2022

  • Identity Design, brand guidelines, illustration libraries, and social media kits

  • Collaborating with creative directors, animators, developers, designers, and strategy teams

  • Websites, logos, wordmarks, illustrations, packaging

  • Responsible for a weekly article editorial illustrations, branding elements, presentations, for various google developer brands (Android, GooglePlay, Firebase, women techmakers, puppet.js, etc)

  • Participating in the implementation and integration of websites

  • Juggle multiple projects while managing strict deadlines

  • Design with attention to detail, strategy, and efficiency

  • Interpret and follow design guidelines, creative briefs, and feedback

Odvant Creative // Design Intern // Milwaukee, Wi
2018 – 2019

  • Design for digital and print for local non-profits and small businesses

  • Collaborating with the team during sketch and brand discovery phases

  • Gathering estimates and researching production options with local print production businesses

University of Wisconsin Milwaukee, Union Marketing Services | Lead Designer
2016 – 2019

  • Designing both digital and printed marketing material for campus clubs, small and large scale events, university organizations, student government groups, and promoting available students resources

  • Maintaining a welcoming, open-minded, and inclusive work environment for the student design team

  • Creative direction, gathering inspiration, facilitating design check-ins before presenting to clients, serving as a bouncing board for ideas, and offering constructive feedback

  • Collaborating with internal writers, print production team, admin, social media team and external student organization teams

  • Mentoring, providing creative direction, and guiding towards growth and success to student designers

  • UWM Union Marketing Services is funded and operated by students

Skills

Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere)

Brand Identity
Illustration
Web Design
UX/UI (Adobe XD, Sketch, Figma)
Packaging Design
Creative Direction

Education

Bachelor’s Degree in Fine Arts
Design & Visual Communications
University of Wisconsin Milwaukee
2015 – Graduated 2019

Milwaukee Area Technical College
2014 – 2015

UW-Whitewater
Fall 2013

misc.

Teaching Assistant & Student Mentor
UW-Milwaukee Design & Visual Communication Program, 2017 – 2019

Design Intern
Student Association Information Technology (SAITs)
at UW-Milwaukee, 2019

Internship - Team Lead Designer
Nonprof-IT at UW-Milwaukee, leading a team of Information Science & Technology students to redesign and develop the website of a local non-profit, 2019

Brands i’ve worked with