Hi, I’m Ashley and I specialize in brand identity, packaging, website design, ux & ui for mobile and web. I love illustration, branding, typography, & when it all works well together. Beyond design, I'm a nature enjoyer, history buff, and a curious explorer of entomology and mycology.
work experience
Sherper’s // Marketing Associate // Hales Corners, WI
2022 – 2024
Email Marketing. Creating templates and updating designs to reflect ongoing sales.
Social media. Creating, editing and scheduling posts. Copywriting. Running multiple social media pages various social platforms.
Creating store signage, promoting sales, updating existing in-store branding
Product photography, filming and editing promotional videos
Merchandise design including custom illustrated T-shirts, Labels, Patches, and Tags
Retail sales and customer service
Ocupop // Designer // Milwaukee, WI
2019 – 2022
Identity Design, brand guidelines, illustration libraries, and social media kits
Collaborating with creative directors, animators, developers, designers, and strategy teams
Websites, logos, wordmarks, illustrations, packaging
Responsible for a weekly article editorial illustrations, branding elements, presentations, for various google developer brands (Android, GooglePlay, Firebase, women techmakers, puppet.js, etc)
Participating in the implementation and integration of websites
Juggle multiple projects while managing strict deadlines
Design with attention to detail, strategy, and efficiency
Interpret and follow design guidelines, creative briefs, and feedback
Odvant Creative // Design Intern // Milwaukee, Wi
2018 – 2019
Design for digital and print for local non-profits and small businesses
Collaborating with the team during sketch and brand discovery phases
Gathering estimates and researching production options with local print production businesses
University of Wisconsin Milwaukee, Union Marketing Services | Lead Designer
2016 – 2019
Designing both digital and printed marketing material for campus clubs, small and large scale events, university organizations, student government groups, and promoting available students resources
Maintaining a welcoming, open-minded, and inclusive work environment for the student design team
Creative direction, gathering inspiration, facilitating design check-ins before presenting to clients, serving as a bouncing board for ideas, and offering constructive feedback
Collaborating with internal writers, print production team, admin, social media team and external student organization teams
Mentoring, providing creative direction, and guiding towards growth and success to student designers
UWM Union Marketing Services is funded and operated by students
Skills
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere)
Brand Identity
Illustration
Web Design
UX/UI (Adobe XD, Sketch, Figma)
Packaging Design
Creative Direction
Education
Bachelor’s Degree in Fine Arts
Design & Visual Communications
University of Wisconsin Milwaukee
2015 – Graduated 2019
Milwaukee Area Technical College
2014 – 2015
UW-Whitewater
Fall 2013
misc.
Teaching Assistant & Student Mentor
UW-Milwaukee Design & Visual Communication Program, 2017 – 2019
Design Intern
Student Association Information Technology (SAITs)
at UW-Milwaukee, 2019
Internship - Team Lead Designer
Nonprof-IT at UW-Milwaukee, leading a team of Information Science & Technology students to redesign and develop the website of a local non-profit, 2019