Project Overview: Website redesign prototypes for a tradeshow display company, aiming to transform their online presence and improve user experience. The project focused on creating visually compelling, simplifying existing website, and user-centric designs that align with the company's branding and business objectives.

Project Objectives:

1. Brand Alignment

2. User Interface

3. User Experience

Key Responsibilities:

• Analysis and Research: Conducted a comprehensive analysis of the existing website to understand their vision, goals, and target audience.

• Prototype Development: Created wireframes and high-fidelity prototypes showcasing the proposed design improvements.

• Design Presentation: Presented functional and responsive prototypes for Alloy Magnetic to present to the client.

Design Elements:

• Homepage: Featured an engaging hero section with high-quality images, clear calls-to-action, and an impactful value proposition.

• Navigation: Designed an intuitive menu structure for easy access to key information.

• Visual Hierarchy: Utilized effective typography, color schemes, and imagery to guide users through the site.

• Responsive Design: Ensured the prototypes were optimized for mobile devices and various screen sizes.

• Interactive Features: Included videos, slideshows, and interactive elements to effectively showcase the company's offerings.

Outcome: The prototypes received positive feedback from the client. The proposed redesign aimed to significantly enhance the user experience, strengthen the brand’s online presence, and drive business growth.

This project demonstrates my proficiency in the website redesign process that balances cohesive design with functional features to meet client needs.