Hi, I’m Ashley and I specialize in brand identity, packaging, website design, ux & ui for mobile and web. I love illustration, branding, typography, & when it all works well together. Beyond design, I'm a nature enjoyer, history buff, and a curious explorer of entomology and mycology.

work experience

Alloy | Contract UX/UI Designer
2023

  • UX/UI, Web Design


Sherper’s | Marketing Associate, Contract Designer

2022 – 2024

  • Email Marketing. Creating templates and updating designs to reflect ongoing sales.

  • Social media. Creating, editing and scheduling posts. Copywriting. Running multiple social media pages on both facebook and instagram, and facebook groups.

  • Creating store signage, promoting sales, updating existing in-store branding

  • Product photography, filming and editing promotional videos

  • Merchandise design including custom T-shirts, Labels, Patches, and Tags


Synthesis Sound | Freelance

  • Web Design

  • Print Marketing

  • Email Newsletter Marketing

  • Business Cards and Print Collateral

Ocupop | Designer
2019 – 2022

  • Identity Design, brand guidelines, illustration libraries, and social media kits

  • Collaborating with animators, developers, marketing, and external marketing teams

  • Websites, logos, wordmarks, illustrations, packaging

  • Responsible for a weekly article editorial illustrations, branding elements, presentations, for various google developer brands (Android, GooglePlay, Firebase, women techmakers, puppet.js, etc)

Odvant Creative | Design Intern
2018 – 2019

  • Design for digital and print for local non-profits and small businesses

  • Collaborating with the team during sketch and brand discovery phases

  • Gathering estimates and researching production options with local print shops

Freelance
2018 – Current

  • ui / ux, landing pages, web design, development

  • branding, illustration, typography

  • social media content

  • print and digital marketing materials

  • creative direction

University of Wisconsin Milwaukee, Union Marketing Services | Lead Designer
2016 – 2019

  • Designing both digital and printed marketing material for campus clubs, small and large scale events, university organizations, student government groups, and promoting available students resources

  • maintaining a welcoming, open-minded, and inclusive work environment for the student design team

  • creative direction, gathering solid inspiration, facilitating design check-ins before presenting to clients, serving as a bouncing board for ideas, and offering constructive feedback

  • collaborating with internal writers, intake, social media team and external student organization teams

  • hiring, training, and mentoring new designers

Graphic Designer by trade, creative spirit by design.

Skills

Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD)
Brand Identity
Illustration
Logos
Web Design
UX/UI (XD, Sketch, Figma)
Packaging Design
Creative Direction

Education

Bachelor’s Degree in Fine Arts
Design & Visual Communications
University of Wisconsin Milwaukee
2015 – Graduated 2019

Milwaukee Area Technical College
2014 – 2015

UW-Whitewater
Fall 2013

Other Experience

Teaching Assistant & Student Mentor
UW-Milwaukee Design & Visual Communication Program, 2018 – 2019

Design Intern
Student Association Information Technology (SAITs)
at UW-Milwaukee, 2019

Internship - Team Lead Designer
Nonprof-IT at UW-Milwaukee, leading a team of Information Science & Technology students to redesign and develop the website of a local non-profit, 2019